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Key Highlights

G-Tec Jain Education Comprehensive Curriculum
Comprehensive Curriculum
The course covers essential topics such as digital marketing overview, search engine optimization (SEO), content marketing, social media optimization (SMO), and more, ensuring learners receive a well-rounded education in digital marketing.
G-Tec Jain Education Practical Learning Approach
Practical Learning Approach
Each module combines theoretical concepts with practical exercises, case studies, and assessments, enabling participants to apply their knowledge in real-world scenarios and develop practical skills.
G-Tec Jain Education Industry-Relevant Modules
Industry-Relevant Modules
With modules dedicated to popular digital marketing platforms and tools such as WordPress, Google Analytics, Facebook, Instagram, Twitter, LinkedIn, and YouTube, learners gain hands-on experience with industry-standard tools and platforms.
G-Tec Jain Education Experienced Instructors
Experienced Instructors
Led by experienced industry professionals, the course provides valuable insights, tips, and best practices gleaned from years of practical experience in the digital marketing field.
G-Tec Jain Education Flexible Learning Schedule
Flexible Learning Schedule
The course is designed to accommodate learners' schedules, with flexible timings and online learning options available, allowing participants to balance their education with other commitments.
G-Tec Jain Education Certification
Certification
Upon successful completion of the course, participants will receive a certificate attesting to their proficiency in digital marketing, enhancing their credibility in the job market and opening doors to exciting career opportunities.

About the Course

G-Tec Jain Education Target Audience

The course is ideal for students, working professionals, entrepreneurs, and marketing enthusiasts looking to enhance their skills and pursue a career in digital marketing.

G-Tec Jain Education Prerequisites

While no prior experience in digital marketing is required, participants should have a basic understanding of internet usage and computer skills to fully benefit from the course.

G-Tec Jain Education Interactive Learning Environment

Engage in interactive sessions, group discussions, and practical exercises conducted by industry experts, fostering a collaborative learning environment and facilitating knowledge sharing.

G-Tec Jain Education Project-Based Learning

Gain practical experience by working on real-world projects and campaigns, allowing participants to build a portfolio of work that demonstrates their digital marketing proficiency to potential employers.

G-Tec Jain Education Continuous Support

Benefit from ongoing support and guidance from instructors throughout the course duration, ensuring participants receive personalized attention and assistance whenever needed.

G-Tec Jain Education Networking Opportunities

Connect with peers, industry professionals, and guest speakers through networking events, workshops, and online forums, expanding your professional network and gaining valuable insights from industry experts.

Content

This Course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual websites optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of website through Google AdWords are some of the key features of the programme

  • Introduction to Digital Marketing
  • History of Digital Marketing
  • Importance of Digital Marketing
  • Digital Marketing Channels
  • Digital Marketing vs Traditional Marketing
  • Digital Marketing Strategy
  • Key Metrics in Digital Marketing


  • Introduction to SEO
  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization
  • Technical SEO
  • Local SEO
  • SEO Tools and Analytics

  • Introduction to Content Marketing
  • Types of Content Marketing
  • Content Marketing Strategy
  • Content Creation
  • Content Distribution
  • Content Promotion
  • Content Analytics

  • Introduction to WordPress
  • Installing WordPress
  • WordPress Themes and Plugins
  • WordPress Settings and Configuration
  • Creating Pages and Posts
  • Managing Media
  • WordPress Security

  • Introduction to Blog Writing
  • Blog Writing Process
  • Blogging Platforms
  • Writing Engaging Headlines
  • Formatting Blog Posts
  • Writing for SEO
  • Blog Analytics
  • Introduction to Google Analytics
  • Setting up Google Analytics
  • Google Analytics Reports
  • Key Metrics in Google Analytics
  • Conversion Tracking
  • Event Tracking
  • Google Tag Manager
  • Introduction to Google My Business
  • Setting up Google My Business
  • Managing Business Information
  • Optimizing for Local Search
  • Google My Business Analytics

  • Introduction to SMO
  • Social Media Platforms
  • SMO Strategy
  • Social Media Content Creation
  • Social Media Advertising
  • Social Media Analytics

  • Introduction to Facebook
  • Creating a Facebook Page
  • Facebook Page Optimization
  • Creating Content for Facebook
  • Facebook Advertising
  • Facebook Analytics

  • Introduction to Instagram
  • Creating an Instagram Business Account
  • Instagram Profile Optimization
  • Creating Content for Instagram
  • Instagram Advertising
  • Instagram Analytics

  • Introduction to Twitter
  • Creating a Twitter Business Account
  • Twitter Profile Optimization
  • Creating Content for Twitter
  • Twitter Advertising
  • Twitter Analytics

  • Introduction to LinkedIn
  • Creating a LinkedIn Business Page
  • LinkedIn Page Optimization
  • Creating Content for LinkedIn
  • LinkedIn Advertising
  • LinkedIn Analytics

  • Introduction to YouTube
  • Creating a YouTube Channel
  • YouTube Channel Optimization
  • Creating Video Content for YouTube
  • YouTube Advertising
  • YouTube Analytics

Learners Outcome

G-Tec Jain Education Learners Outcome
  • Develop a comprehensive understanding of digital marketing principles, strategies, and techniques.
  • Acquire practical skills in areas such as SEO, content creation, social media management, and web analytics.
  • Gain hands-on experience with industry-standard tools and platforms, enhancing their employability and career prospects.
  • Build a portfolio of digital marketing projects and campaigns, showcasing their expertise to potential employers or clients.

Career Outcome

  • Digital Marketing Executive
  • SEO Executive
  • Social Media Executive
  • Online Marketing Coordinator
  • Marketing Strategist
G-Tec Jain Education Career Outcome

Digital Marketing Certificate

    • Certificate in Digital Marketing Fundamentals: Covers basic digital marketing principles, channels, and techniques. Equips learners with essential skills for entry-level digital marketing roles. Ideal for beginners looking to kickstart their digital marketing careers.
    G-Tec Jain Education SAP FICO
    • Advanced Certification from Jain Centre for Skills: Explores in-depth concepts such as SEO, SEM, social media marketing, and analytics. Provides hands-on training and practical experience. Ideal for professionals seeking to enhance their digital marketing expertise and advance their careers.

      Focuses on advanced topics and techniques in digital marketing.
    G-Tec Jain Education Advanced Certification from Jain Centre for Skills
    • Certificate in Digital Marketing Analytics by Google: Covers advanced analytics concepts, including data collection, analysis, and reporting. Teaches learners how to derive insights and make data-driven decisions. Ideal for individuals interested in leveraging data to improve marketing performance and ROI.

      Explores the use of analytics tools and techniques to measure and optimize digital marketing campaigns.
    G-Tec Jain Education Certificate in Digital Marketing Analytics by Google
    • Certificate in Social Media Marketing by HubSpot: Explores the power of social media platforms for marketing purposes. Covers effective content creation, social media advertising, community management, and engagement strategies. Ideal for individuals looking to specialize in social media marketing and leverage the potential of social media platforms for business growth.

      Focuses on social media marketing strategies, including advertising, content creation, and engagement.
    G-Tec Jain Education CCertificate in Social Media Marketing by HubSpot

Course Overview



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TESTIMONIALS OF THE DIGITAL MARKETING COURSE

Frequently Asked Questions

  • Yes, the course is designed to cater to learners with various levels of knowledge, including beginners. It covers all the necessary foundational concepts and provides hands-on training to ensure a comprehensive learning experience.
  • The course has no strict prerequisites. However, basic computer skills and familiarity with the internet would be beneficial.
  • Yes, upon successful completion of the course, learners will receive a certificate. Different certificates are available based on the specialization chosen.


keerti Learner Support

Throughout the course, learners will have access to dedicated support from instructors and course mentors. They can ask questions, seek clarification, and receive guidance to enhance their learning experience.
Additionally, the course provides a collaborative learning environment where students can interact with peers, share insights, and learn from each other's experiences.

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