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Key Highlights

G-Tec Jain Education Comprehensive Curriculum
Comprehensive Curriculum
Comprehensive coverage of digital marketing channels, including search engine optimization (SEO), Google Google Ads, social media marketing, email marketing, and more.
G-Tec Jain Education Practical Learning Approach
Practical Learning Approach
Practical learning approach with hands-on training linked to real-world scenarios.
G-Tec Jain Education Industry-Relevant Modules
Industry-Relevant Modules
In-depth exploration of Google Marketing Platform tools such as Google Analytics, Google Google Ads, Google Tag Manager, Google Search Console, and Google Webmasters.
G-Tec Jain Education Experienced Instructors
Experienced Instructors
Focus on social media marketing platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and WhatsApp, covering both organic and paid marketing strategies.
G-Tec Jain Education Flexible Learning Schedule
Flexible Learning Schedule
Emphasis on content marketing platforms, including WordPress, blogging, email marketing, landing page management, and webinar marketing.
G-Tec Jain Education Certification
Certification
Orientation to online reputation management, growth hacking techniques, soft skills development, and Google Cloud productivity tools.

About the Course

G-Tec Jain Education Target Audience

Practical-oriented curriculum designed to provide hands-on experience with digital marketing tools and techniques.

G-Tec Jain Education Prerequisites

Led by industry experts with extensive experience in digital marketing and related fields.

G-Tec Jain Education Interactive Learning Environment

Flexible duration of 6 months (160 hours) to accommodate various learning styles and schedules.

G-Tec Jain Education Project-Based Learning

Suitable for individuals with a minimum qualification of SSC+ and a passion for digital marketing.

G-Tec Jain Education Continuous Support

Incorporates a blend of theoretical concepts, practical exercises, case studies, and live projects for holistic learning.

G-Tec Jain Education Networking Opportunities

Access to online resources, course materials, and instructor support throughout the program duration.

Content

This Course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual websites optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of website through Google AdWords are some of the key features of the programme

Conceptualization of Digital Marketing

  • Concept of Digital Marketing
  • Marketing Functions
  • Digital Marketing Channels
  • Marketing Funnels
  • 7 & 4 Ps of Marketing
  • Traditional Vs Digital Marketing
  • Strategic Flow for Digital Marketing
  • Digital Marketing Strategy

Inbound Marketing

  • Introduction Inbound Marketing
  • Why inbound marketing
  • Inbound vs. Outbound Marketing
  • How to Do Inbound Marketing

Search Engine Optimization (SEO)

  • Introduction to SEO
  • Paid Vs Organic Research
  • Keywords Analysis & Planning
  • Types of Keywords
  • Google Algorithms for SEO
  • On Page & Off Page Optimization
  • SEO Metrics
  • SEO Reports

Google AdWords

  • Setup AdWords Account
  • Understating Interface of AdWords
  • Setup an Ad Campaign
  • Invalid Clicks & Shared Library
  • Crating Ad Group & Setup Keywords
  • Ad Bidding, Format & Extensions
  • Google Ads Editor
  • Ad Access Level
  • Ads Billing
  • Ads Report
  • Integrate AdWords account with Google Analytics
  • Reports and Performance Monitoring
  • Optimizing Performance, Profitability and Growth
  • Measuring ROI
  • Creating Video Ad Campaign
  • Remarketing
  • Managing Multiple Accounts
  • Best Practices

Google Tag Manager

  • Adding Google Tag Manager to Your Web site
  • Configuring Ligger & Variables
  • Setup AdWords Conversion Tracking
  • Setup Google Analytics
  • Setup Google Remarketing
  • Setup LinkedIn Code

Google Local

  • Creating Pins
  • Creating Google Maps Coordinates
  • Google My Business Posts
  • oGoogle My Business Edits
  • Importance of Google Reviews
  • Google Location Verification
  • Google Guide Program

Google Search Console

  • Introduction to Google Search Console
  • Install Google Search Console
  • Search Appearance
  • Rich Result
  • Data Highlighter
  • HTML Improvements
  • Google Index
  • Crawl
  • Security Issues
  • Search Analytics
  • Links to Your Web Site
  • Internal Links
  • Manual Actions

Google Webmasters

  • Google Find Your Content
  • Google Crawled
  • Understand Your Content on Google End Users
  • Manage Your Appearance in Google Search Results
  • Organize Site Hierarchy
  • Optimize Content, Images
  • Optimize & Make Your Website Mobile-Friendly
  • Promote Your Website
  • Analyze Your Search Performance and User Behavior

Google Shopping

  • Understanding Google Product Algorithm
  • Google Product Search Dashboard
  • Google Product Feeds
  • Google AI Image Scanner
  • Google Product Text Optimization
  • Google Shopping Domains
  • Google Shopping Tools
  • Google Shopping SEO/SEM

Google Analytics

  • Introduction to Google Analytics
  • Setup Analytics Account
  • Google Analytics Interface
  • Analytics Dashboard
  • Goal Setting & Conversion Tracking
  • Types of Goals
  • Bounce Rate
  • Integrate AdWords to Analytics
  • General Tools in Analytics
  • Real-Time Reports
  • Audience Report
  • Behavioral Report
  • Conversion Tracking-Goal Setting
  • Settings in Analytics

Search Engine Marketing (SEM)

  • Google Ads
  • Traffic Conversion and Landing
  • Ad Scheduling
  • Bidding, Budget & Quality
  • Keywords Research
  • Bid Management
  • Create Campaigns
  • Campaigns Strategy
  • Campaign Setup
  • Search Ads, Banner Ads, Video Ads,
  • Product Listing
  • Call-To-Action
  • A\B Ad Copy Testing
  • Testing Landing Pages
  • Goals & Funnel Tracking
  • Creating Assistance Bot

Social Media Marketing

  • About Social Media
  • Pillars of SMM
  • SMM Framework
  • SMM Advertising Policies
  • SMM Listening & Engagement
  • SMM Analysis Report

Facebook Marketing

  • Introduction to Facebook
  • Facebook Benefits
  • Facebook Fan Pages
  • Facebook Profile
  • Group Pages VS. Fan Pages
  • Promote Your Facebook Page
  • Engagement and Conversation
  • Creating Events
  • Facebook Messenger Chat Bots
  • Advantages Using FB Marketing Chat Bots
  • Building Chat Bots

Instagram Marketing

  • About Instagram
  • Usage of Instagram for Marketing
  • Instagram Content Strategy and Tips
  • oUsage of Hashtags in Instagram
  • Advertising in Instagram

Twitter Marketing

  • Setup a Twitter account
  • Twitter account: Publishing and Optimizing
  • Building Relationship
  • Tools for Managing Your Tweets
  • Finding People and Companies on Twitter
  • Twitter Guidelines
  • Automate Twitter
  • Shorten and Measure Your URLs
  • Usage of Twitter Ads to Drive Brand Awareness, Leads

LinkedIn Marketing

  • LinkedIn Company Page
  • LinkedIn for SEO
  • oLinkedIn Groups
  • oLinkedIn Ads
  • oLinkedIn Post
  • oFinding a Job on LinkedIn
  • oBuilding Relationship on LinkedIn

Video/YouTube Marketing

  • About YouTube Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Types of Video
  • You Tube Channel Analytics

Video Marketing Tools

  • Tools for Video Creation
  • Basics of Video Creation
  • Reels, Shortz, and IGTV Platforms
  • Tools & Software for Editing
  • Editing Video & Tips for Video Editing

Graphic Designing Using Canva

  • Create a Design from Scratch using Canva?
  • Creating Your Customized Design
  • Setting up Dimensions of the Design
  • Adding Text, Images & Customization
  • Designing Images for Social Media Posting
  • Designing Customized Images

Social Media Ad Management

  • Setting up Advert Account
  • Choosing Social Media Channel
  • Ad Account Policies & Communications
  • Creating an Ad Manager Account
  • Catering Business Categories
  • Business Manager Account Activation
  • Payment Gateway Integration

Affiliate Marketing

  • About Affiliate Marketing
  • Affiliate Network
  • Setup Affiliate Marketing Account?
  • Understanding the Dashboard
  • Affiliate Marketing Platform
  • Affiliate Niche
  • Promoting Affiliate Products
  • Methods of Affiliations
  • International Affiliate Program
  • Earning Money from Affiliate Marketing
  • Affiliate Marketing Tools
  • Affiliate Marketing Payments Models
  • Affiliate Marketing Reports and ROI

Influencer Marketing

  • Listing the Influencer for Business
  • Selecting the Influencers
  • Creating Pitch for Marketing
  • Establishing Communication
  • Selecting the Budget and Commission
  • Starting with Influencer Marketing
  • Creating Influencer’s Campaign
  • Influencer Marketing Report Analysis

WordPress

  • Introduction to WordPress
  • Dashboard of WordPress
  • Creating Pages for Website & Blogs
  • Uploading Images in WordPress
  • Creating a New Blog Posts
  • What is WordPress Themes?
  • Types of WordPress Plugins
  • Customizing Site Identity

Blogging

  • About Blogging
  • Creating the Blog for Business
  • Customizing the Blog Content
  • Blog Posting and Its Aspects
  • Types of Blog Marketing tools
  • Creating Advert through Blog
  • Audience Targeting through Blog
  • Measuring Performance
  • Mechanics of Blogging Media
  • Blog Marketing Math
  • Selling Products in Content
  • Advert Operations in Blog
  • Recent Blogging Trends
  • Landing Page Techniques
  • Elements of Blogging page
  • Acquiring Best Landing Pages
  • CTA Placement & Optimization
  • Blog Landing Page from Third-Party Sites

Email Marketing

  • About Email Marketing
  • Advantages of Email Marketing
  • Popular Email Marketing Tools
  • Introduction to Mail chimp
  • Account Setup and Settings
  • Email Marketing Strategy
  • Create Subscribers List
  • Types of Email Marketing Campaigns
  • Creating Email Campaigns
  • Lead Generation Tools
  • Bulk Email Marketing
  • Creating News Letter
  • Email Marketing Reports

Landing Page Management

  • About Landing Page
  • Landing Page Vs Brand Website
  • Types of Landing Page Techniques
  • Elements of Landing Page
  • WordPress Landing Page Plugins
  • CTA Placement & Optimization
  • Converting Landing Page Leads into Sale
  • Understating Lead Funnel

WhatsApp Marketing

  • Introduction to WhatsApp Marketing
  • Orientation of WhatsApp Business
  • Benefits of WhatsApp Features
  • WhatsApp Business Profile Setup
  • Setting up Business Catalogue
  • WhatsApp Business Messaging Tools
  • Business WhatsApp vs. Personal WhatsApp
  • Setting up the Initial Message
  • WhatsApp One-Click Testing

Webinar Marketing

  • Introduction to Webinar Marketing
  • Types of Webinar Marketing Platform
  • Benefits of Webinar Marketing
  • What to Know for a Webinar
  • Tips for Creating the Webinar
  • Conducting the First Webinar
  • Benefits of Webinar Tools

Orientation of Online Reputation Management

  • Overview Reputation Management
  • Need of Online Reputation
  • ORM Techniques
  • Building Positive Reputation & Links
  • Handling Business Catalogue
  • ORM Tips & Tools
  • Removing Negative Review

Quora

  • What is Quora
  • Creating Quora Profile
  • Searching Relevant Content on Quora
  • Building Links through Quora Answers
  • Rank Your Answers in Quora Marketing
  • Quora Analytics
  • Creating Advertisement in Quora
  • Managing Quora Business Manager
  • Generate leads from Quora Answers
  • Reports and Analysis

Orientation to Freelancing Techniques

  • About Freelancing
  • Creating Profile to Freelancing Website
  • Best Freelancing Platforms
  • Guidelines for Getting Freelancing Projects
  • Assessing Brand's Necessity to Utilize Digital Marketing
  • Assessing Brand’s Approach for Customer Retention
  • Generating Custom Reports & Automated Reports
  • Evaluating Digital Marketing Service Providers
  • Creating Customized Presentations and Proposals
  • Setting Expectations and Metrics to Track Performance

Google Cloud Productivity Tools

  • Google Cloud Drive
  • Google Cloud Docs
  • Google Cloud Sheets
  • Google Cloud Slides
  • Google Cloud Forms

Digital PR

  • About Digital PR
  • Online Press Release
  • Listing Online Journalists and Bloggers
  • Create the Business profile
  • Managing Online Reviews and Interviews
  • Accessing Business Profile for PR
  • Creating Back links for Website.
  • Publishing Online Content for PR
  • Evaluating Performance of Digital PR
  • Create Business Proposal
  • Business Pitch Creation
  • Guidelines for Business Pitch

Personality Development

  • Interview Skills
  • Communication Skills
  • Business Etiquettes
  • Personal Grooming
  • Resume Designing

Learners Outcome

G-Tec Jain Education Learners Outcome
  • Possess comprehensive knowledge and practical skills in various aspects of digital marketing.
  • Be proficient in utilizing Google Marketing Platform tools for SEO, SEM, analytics, and advertising campaigns.
  • Understand social media marketing strategies and effectively manage social media platforms for business growth.
  • Acquire soft skills such as interview skills, communication skills, business etiquette, personal grooming, and resume designing.
  • Be prepared for a wide range of career opportunities in digital marketing, including roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Manager, and more.

Career Outcome

  • Digital Marketing Manager
  • SEO Manager
  • SEM Specialist
  • Content Manager
  • Social Media Manager
  • Email Marketing Specialist
  • Mobile Marketing Expert
  • Web Analytics Executive
  • Digital Marketer
  • Online Marketing Strategist
G-Tec Jain Education Career Outcome

Digital Marketing Certificate

    • Certificate in Digital Marketing Fundamentals: Covers basic digital marketing principles, channels, and techniques. Equips learners with essential skills for entry-level digital marketing roles. Ideal for beginners looking to kickstart their digital marketing careers.
    G-Tec Jain Education SAP FICO
    • Advanced Certification from Jain Centre for Skills: Explores in-depth concepts such as SEO, SEM, social media marketing, and analytics. Provides hands-on training and practical experience. Ideal for professionals seeking to enhance their digital marketing expertise and advance their careers.

      Focuses on advanced topics and techniques in digital marketing.
    G-Tec Jain Education Advanced Certification from Jain Centre for Skills
    • Certificate in Digital Marketing Analytics by Google: Covers advanced analytics concepts, including data collection, analysis, and reporting. Teaches learners how to derive insights and make data-driven decisions. Ideal for individuals interested in leveraging data to improve marketing performance and ROI.

      Explores the use of analytics tools and techniques to measure and optimize digital marketing campaigns.
    G-Tec Jain Education Certificate in Digital Marketing Analytics by Google
    • Certificate in Social Media Marketing by HubSpot: Explores the power of social media platforms for marketing purposes. Covers effective content creation, social media advertising, community management, and engagement strategies. Ideal for individuals looking to specialize in social media marketing and leverage the potential of social media platforms for business growth.

      Focuses on social media marketing strategies, including advertising, content creation, and engagement.
    G-Tec Jain Education CCertificate in Social Media Marketing by HubSpot

Course Overview



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TESTIMONIALS OF THE DIGITAL MARKETING COURSE

Frequently Asked Questions

  • Yes, the course is designed to cater to learners with various levels of knowledge, including beginners. It covers all the necessary foundational concepts and provides hands-on training to ensure a comprehensive learning experience.
  • The course has no strict prerequisites. However, basic computer skills and familiarity with the internet would be beneficial.
  • Yes, upon successful completion of the course, learners will receive a certificate. Different certificates are available based on the specialization chosen.


keerti Learner Support

Throughout the course, learners will have access to dedicated support from instructors and course mentors. They can ask questions, seek clarification, and receive guidance to enhance their learning experience.
Additionally, the course provides a collaborative learning environment where students can interact with peers, share insights, and learn from each other's experiences.

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